Restaurant Innovation

Whether you’ve just launched your restaurant brand or your existing brand needs a little boost with customers, you need to offer your customers a good deal. In either case, restaurant promotions tend to create some very promising results. Here’s a Classic Example: Coca-Cola came up with the first-ever discount coupon in 1887, which granted a free glass of the popular beverage to those who came upon it. Following this promotion, Coca-Cola managed to pull in 8.5 million customers. Luckily, there a...

The restaurant industry is massive, with plenty of room for new businesses to enjoy higher profits. This is one of the primary reasons why many people enter the industry. However, opening a restaurant is not an easy task, and not everyone can manage it. It requires knowledge of the industry, a solid business and financial plan, and an understanding of the competitors to ensure the success of the restaurant. Dining out experienced a significant hit due to the COVID-19 pandemic, but it might be a ...

Social media open doors for businesses to connect with people all over the world, increase their customer base, and generate more revenue. If you're not leveraging the power of social media to market your restaurant, then you're making the biggest mistake ever. Today, our lives are driven by technology, and nobody can deny its importance in running a business. As a restaurant owner, if you wish to succeed in the market, it's necessary to bring social media into use. It takes more than uploading ...

Restaurant owners have a lot on their plates (no pun intended). It might be tough to find the time to analyze restaurant analytics and implement new ideas because of the demands of maintaining customer happiness, having a productive work environment, and operating a successful business. Businesses can't survive, much less thrive, in today's world without evaluating data. True success in the restaurant industry can only be achieved by owners who use these insights to form conclusions and implemen...

Are you starting a small restaurant business? Well, a good CRM system can help you gain more benefits than you can think of. The system helps in increasing productivity and attaining customers in no time. The role of the software is to gather all customer interactions, which can be later analyzed to improve customer satisfaction at the restaurant. From all big names to small restaurants, everyone is opting for CRM systems to improve their business operations. It is not limited to gathering custo...

Running a restaurant that is a financial success relies heavily on effective advertising and public relations strategies. A good restaurant marketing strategy should focus on attracting customers and getting them to order large quantities of food once they are inside the establishment. These are the two primary components of a successful marketing campaign for your restaurant. Designing a menu might almost be considered an exact science. Some research indicates what people glance at when they br...

Customer retention plays a key role in a restaurant’s success. If a company can keep its customers loyal to its business, then they have a chance to beat the competition in the market. Restaurant businesses need to take the next step and opt for technologies that make it happen. With effective customer retention strategies in place, customers can help reduce the churn rates and increase customer loyalty. Retaining customers is far more important than obtaining new ones, so why wait? A CRM system...

Good food and ambiance are important, but a lot more goes into a restaurant to make it a success. If you have been operating as a small business for a long time, then it’s probably time to upscale your restaurant. It would help if you found areas where you can improve your business performance. It might get costly, but it will be worth it. So, if you are ready to turn your restaurant upside down, here are some ideas that might help you. 1. Hire the Best Staff You need trained chefs and waiters t...

If you’re starting a new restaurant, there must be a lot on your plate. Starting a new business is a hefty task, but you don’t have to take all the responsibility on your shoulders. With technology in action, restaurant owners can automate a lot of their daily tasks to focus on serving their customers. A POS system comes with functions where customers can complete their orders. The device holds the transaction history of the customer as well. A POS system is specifically designed for a restauran...

Your restaurant’s success is highly dependent on your marketing strategies. In a world full of competition, it’s important to stand out from the crowd. Gone are days when selling the best product/service was enough to convince your customer. Today, businesses need to make the best use of customer data to bring personalization into action. It’s no longer what you ‘think’ will work best for your brand, but what your customer ‘wants’. Your marketing strategy needs to be devised according to your cu...

Having a physical store is not enough to upsell; you need a website and mobile ordering in place to get more orders. When your customers purchase something from you, other products appear as recommendations to encourage them to purchase it too. Upselling can be customized, and its benefits are enormous. From clothing websites to restaurants, everyone uses upselling to gain more advantage. Upselling can be done in different ways, and the most common one is automatic upselling, where customers’ pr...

If you have started your small restaurant business, then you must already be overwhelmed with so many tasks on your plate. No matter how good your food is or how amazing your restaurant’s ambiance is, you need to let your audience know about it through marketing. Regardless of the location and size of your restaurant, you need to make sure that you are investing enough in marketing to let the word out. Today, the digital world is booming with advertisements, news updates, and much more. Those wh...