We pride ourselves on providing relevant and intriguing articles that give you access to business tips and methods you can actively apply to your restaurant model. We frequently recruit guest authors that provide a first-hand experience of what it's like to run a successful digital restaurant and some tips to overcome some of its common struggles.
Gone are the days when people would depend on word of mouth and their own instincts to decide how good or bad a restaurant is. The contemporary customer counts on online ratings and reviews to get an idea about the food, and overall services of a restaurant. So, if a restaurant manages to collect a good aggregate of positive reviews, it is more likely to acquire new customers. Hence, besides regular marketing and promotions, any owner must have a proactive approach to get more reviews for their ...
Before we get into the nitty-gritty, let’s discuss why it is necessary to make restaurant businesses more sustainable. As a sustainable restaurant business, you can reduce the carbon footprint of your operations while also playing your part in improving the health of your target audience. What’s more, any restaurant that markets itself as environmentally conscious is bound to attract many modern consumers. Why Are Sustainable Restaurants More Successful? A couple of decades ago, the majority of ...
“Would you like to have some fries with that?” Restaurants have been bundling menu items for decades. Everyone knows that buying a hotdog with a side of fries and a soft drink is more cost-effective than buying everything separately. Some restaurants may even let you switch out the fries with another side, such as a salad, for a small cost. So to put it simply, bundle offers satisfy the average consumer’s need to save money and capture more quality. Of course, we can’t forget that they also brin...
Are you having second thoughts about using a mobile website for your restaurant? Are you undecided about whether an online ordering system will be a prudent investment for your restaurant? If this is the case, the following statistics are bound to change your mind: Approximately 70% of restaurant customers prefer to order food via mobile devices. Online ordering have benefited restaurants of all sizes to increase their average basket size by as much as 25%. If your customers cannot access your m...
Millennials are a lot more adventurous and spontaneous as compared to other generations when it comes to restaurants. Research suggests that the younger generation, which we also refer to as Gen Y or Millennials, make for almost a third of most restaurant’s revenues. Aged anywhere between 18 and 34-years of age, these youthful souls have been noticed to eat out a lot more than other generations, and they even love to experiment. Most trends in the restaurant industry can be attributed to this de...
Digitization has impacted every industry and sector, and the restaurant business is no exception. From free Wi-Fi to online orders and digital menu boards, the restaurant industry has adopted various technological elements to match with the prevailing digital requirements of the contemporary lifestyle. It is important to mention here that both diners and restaurants agree on the positive impacts of technology and digitization. Around 73% of customers say that the use of technology by restaurants...
Online food ordering has been on the rise for quite some time, even before the pandemic impacted the world. A large volume of carry-outs and takeouts had already been replaced with online orders. However, the lockdowns and bans on dine-ins have further boosted the online food delivery industry. If we talk particularly about the US online food delivery industry, it has been witnessing tremendous growth for some years. The US online food ordering apps have been experiencing around 20% of YoY growt...
The role of restaurant websites has been steadily increasing as the number of smartphone users grows by the minute. Consumers have developed an acute preference for purchasing almost everything from their mobile devices, including their food. Statistica estimates that there will be 7.41 billion mobile users in 2024 out of the forecasted 8.11 billion population of the world. This sentence alone should give you a snapshot of the importance of restaurant websites. Many businesses, including restaur...
Restaurant owners and managers nowadays are faced with an increased pressure to impress customers with better online food ordering apps, and generally better food ordering experiences. Tacit conducted a study that found that online food ordering has increased from 12% to 20% in the past decade. However, the biggest leaps in these trends were noticed only a couple of years ago. Of course, besides these massive shifts in consumer preferences, the way consumers prefer to order their food is also sl...
The food business has been around for centuries, however, running a food business today is nothing like running it, 3 years ago. As technological advancements have changed our lifestyles, they have also changed the requirements and realities of the food business. One of those new rules of the food business is having your restaurant or café available to your customers on a mobile device. Whether you are running a casual open-air dining space or a formal high-end restaurant, you need your business...
According to Forbes, more than 90% of all companies offer some form of loyalty program and 84% of all consumers have made purchases from businesses that offer loyalty programs. Considering these statistics, consumers are more likely to dine in a place that offers restaurant loyalty programs. Granted, there are already countless things on your mind when you’re thinking about running a restaurant,but you should really focus your mind on the countless benefits of implementing loyalty programs. When...
