Restaurant Innovation, page 5 of 6

Owning and running a restaurant is like a dream job for so many aspiring entrepreneurs. It is a dream that some may have put on hold since the pandemic had forced restaurants to seize indoor dining or perhaps even shut their doors permanently. The adverse effects of the virus are still shaving off the restaurants’ profits across the world as the food industry struggles to get a grip. To weather this crisis, the restaurant landscape can be seen adopting some new trends or have opened up diverse r...

Often, restaurant owners end up spending too much on marketing without getting great results. During some months, marketing efforts can even seem to have crossed the profits the restaurant made. Why? It all comes down to the wrong tactics. Fortunately, you don’t have to go through all of that. Even with a small budget, you can create an outstanding marketing campaign if you know what to do. There are numerous ways to market your restaurant without even spending any money. You shouldn’t limit you...

Like much of the hospitality industry, restaurants have also undergone widespread transformational changes to keep up with the digital age. As a result, innovations such as kiosks, ordering apps, artificial intelligence, and loyalty programs have changed customer preferences for personalized and faster checkout experiences. It’s a foregone conclusion for restaurants to also have a website that lets diners place online orders. Based on the convenience it offers, the restaurant industry sector has...

Restaurants are not strangers to changing trends. A continuous shift in customers base and higher competition have been the major driven force for restaurants around the globe to pursue innovative ways of enhancing customer satisfaction and doing business. The recent pandemic and lockdowns made a major impact on the restaurant industry. This wasn’t something anyone was prepared for, but restaurants found ways to overcome this setback. It led to the introduction of digital kitchens. Digital kitch...

Since restaurants were forced to shut down their dining areas due to the pandemic, they quickly pivoted to delivery and takeout. This unprecedented shift also led to a fairly new concept for the restaurant industry – contactless or no-contact deliveries. The industry based on providing “service with a smile” has now entered the uncharted territory of no-contact service. However, with growing concerns of COVID, contactless deliveries had to quickly become a norm to serve customers safely and e...

The checkout process should be as simple as a walk in the park - nay, it should be simpler than that. " Just point me where to place my card, or point my phone's camera to scan the QR code, and let me get on with my day." Such is the mindset of the average customer when it comes to making payments. Quick and seamless payment methods were experiences exclusive to online businesses (such as ecommerce). But the pervasiveness of modern-day payment solutions has made its way into the hospitality indu...

Upselling and cross-selling are two of the easiest methods of increasing your profitability. However, there is a fine line you must walk to avoid annoying your hard-earned customers. Not everyone will appreciate a sales pitch designed to milk them dry. The goal then, is to study the customer's immediate needs and coming up with non-obtrusive solutions that can improve their dining experience. Before we deep dive into the actual selling strategies, we'll have to define the difference between upse...

When it comes to restaurants, the value of repeat business cannot be overstated. Ask any marketing expert, and they'll tell you it's more expensive to gain a new customer than to retain an existing one. A powerful restaurant guest retention strategy can contribute to your bottom line and also provide many key benefits that include: Developing a profitable and loyal customer base Effective word-of-mouth advertising Encourage more direct bookings (so you won't have to pay commission fees) Easier t...

Certain marketing best practices apply across all types of industries, but restaurants will find that they need to use a different playbook if they want more impactful results. Their marketing campaigns are story-driven and visually impactful - more so than other business sectors. More importantly, your marketing campaign needs to be tailored according to the target audience and pricing strategy. Some restaurants offer a more upscale food eating experience and won't get as many impulse purchases...

Nowadays, in-house food ordering is a crucial element in restaurants, and it is difficult to deny the advantages of having an in-house ordering system. Even before the pandemic, guests had a growing preference for online ordering. So much so that the National Restaurant Association found that 60% of all food service and restaurant sales were through delivery, drive-through, or take-out since 2019. An Opportunity for Restaurants In 2020, since most states had forced restaurants to shift to off-pr...

Those days are long gone when restaurants could do well while running their promotions through flyers and good word of mouth only. In the last couple of years, entering the digital domain has become as important for restaurants as it is for any other business. With more people resorting to mobile food ordering during the pandemic, it has now become very crucial for any restaurant to map out its online food marketing strategy. In short, restaurants have to prioritize their operations on the digit...

Don’t beat yourself up. It takes architects and interior decorators years to master the art of picking flawless texture and color of flooring. It's safe to say, it isn’t easy to choose the perfect flooring to match your home’s interior. In this article, we’re about to offer you some tips on how to choose the perfect texture and color of flooring before you can finally take the plunge. How Would You Describe Your Interior Design Style? For starters, you should try and define your home’s interior ...